AICE Media Studies

Distribution is a very tedious process in getting the movie from the studio to the theaters. While process is your more traditional way of distribution. The first step to the distribution process in a film would be selling the rights. Before hitting that single red button on the camera usually a large movie production company has bought the film rights to the film. The second step would be to find a distribution company to secure a licensing agreement. An example would be The Walt Disney Company which distributes all film content of Walt Disney Studios Motion Pictures. Third step consists of finding a Producer Representative where they work with a film booker to secure leasing agreement to the distribution companies. When negotiating with a film dealer, usually movies have the distribution company host a movie screening to prospective buyers representing the theaters. The mail film theater companies that would have representatives would be AMC, Regal and Cinemark. They are know as the ...

When we presented to the class we got some feed back on our film which consisted of the comments that in our dialogue scene the characters say to much which gives away to much of the plot. After talking it over with my group we decided on taking out the meeting all together and just have the two couples talk to one another about the other couple. They will eventually meet towards the end of the film but not in the beginning that we have to make. We decided to just add a shot conversation with the young couple in their car before they decided to go into the store to buy food for dinner.

When looking back at our film, we felt that the beginning was very choppy. Our group which consisted of Ayden, Kelsey and I go together to brain storm what we could change so it would flow better together. We were looking at some comedy films and noticed that some beginnings had drone fly overs to give an establishing shot of the environment that the film will be set in. We wanted to follow that artistic view point the drone gave. My cousin got a drone for Christmas so we went through a crash course on how to fly the drone and record the footage we wanted to gather. We meet and decided to re shoot to introduction into the film which is the morning after shoots in the script. We went through man takes since the drone would die quickly and trying to fly it is highly difficult to keep the drone steady since there was a little bit of wind blowing on the day we decided to shoot.

The final film we decided to look into was Ferris Bueller's Day off marketing techniques. Their target audience was aimed towards teens to adults which is similar to our target audience we are reaching for. This movie is about a high school kid, Ferris, and his adventures of his day off from school. While his sister, Jenny, tries to prove that he is faking being sick. The film used different marketing techniques like movie posters, commercials and billboards to advertise their film. These are all great techniques that our group might use. We were thinking of hitting to social media since in this century social media is the hot topic with teens and adults.  

As we are looking into more marketing techniques by different movies we dive into Ghostbusters. This movie is about five women fighting ghosts in their city, however the original one is about five guys fighting ghosts in their city. Their target audience is similar to our opening because they are gearing towards  teens and young adults in a comedy film and so is ours. Ghostbusters was advertised by using television channels like NBC and ABC particularly their morning TV shows. The stars to the movie also would go to their phones to draw in people to come to the premier or to watch the film. I would use these same marketing techniques to persuade people into wanting to watch our film. One I would add would be to air it on a radio station since people are constantly driving in cars listening to the radio so it would grab a wide range of audience.