Target Audience Reaserch
Today, my group talked about what would be our target audience. During the process of this film we wanted to address it to all ages from teens to grandparents. The atmosphere between the older couple and the younger couple grabs the attention of both those type of audiences. Our movie is unique than other comedy movies because of the fact that you would never of guessed that the older couple would be the party animals. The genre of comedy can be braked down by age from young kids rating the movie at PG however I believe our film shows some provocative scenes referencing to drinking or drug use. This being said the PG-13 to R rated movie would be the route we would go. Once we have decided our target audience we now have to market towards that type of audience. We have a large range for our audience from teens to grandparents so we have to market to both extremes. While older people listen to cable news and teens listen more to the radio we have to address both ways to get our...