Target Audience Research #2

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As we are looking into more marketing techniques by different movies we dive into Ghostbusters. This movie is about five women fighting ghosts in their city, however the original one is about five guys fighting ghosts in their city. Their target audience is similar to our opening because they are gearing towards  teens and young adults in a comedy film and so is ours. Ghostbusters was advertised by using television channels like NBC and ABC particularly their morning TV shows. The stars to the movie also would go to their phones to draw in people to come to the premier or to watch the film. I would use these same marketing techniques to persuade people into wanting to watch our film. One I would add would be to air it on a radio station since people are constantly driving in cars listening to the radio so it would grab a wide range of audience.

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