Target Audience Research #3
The final film we decided to look into was Ferris Bueller's Day off marketing techniques. Their target audience was aimed towards teens to adults which is similar to our target audience we are reaching for. This movie is about a high school kid, Ferris, and his adventures of his day off from school. While his sister, Jenny, tries to prove that he is faking being sick. The film used different marketing techniques like movie posters, commercials and billboards to advertise their film. These are all great techniques that our group might use. We were thinking of hitting to social media since in this century social media is the hot topic with teens and adults.
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